Top 5 Trends from the International Make-Up Artist Trade Show (IMATS)

1. False Lashes – black, gold, feathered…crazy false lashes were everywhere.

2. Color Blocking – not just popular in fashion, bright hues on eyes and then mirrored on the lips in electric pinks and oranges.

3. Liquid Liner – a girls best friend to make the eyes pop.

4. Gel Nails – long lasting with a distinctive shine.

5. Air Brush Make Up – may be tough to use if you are not a pro, but it is very clear that this is a method that is becoming more and more popular.

As part of the Australian Beauty Bloggers Weekend (ABBW) here in Sydney, we were lucky enough to have passes to IMATS to see the latest trends and products in make up. I ended up spending about $200 (mostly on brushes and tools) but many designer brands (MAC, Napoleon Perdis, Smashbox) also had stalls. It was great to see a sneak peak into what will be hot here in Sydney for spring.

Source: Ashley H